Rivera Shopping boasts 50 commercial outlets and a cinema with 7 screens in 2D and 3D, with the latest sound and image technology, the last one inaugurated in August 2012. It also features a Cultural Center, outdoor areas, and free parking. The shopping center is strategically located within the Puerto de Santa Fe, the area with the highest real estate development in the city of Santa Fe. It is 27 km from the city of Paraná and 96 km from the city of Rafaela. Its area of influence represents a potential market of over one million people.